It should come as no surprise that shoppers are moving away from traditional retail in favor of shopping online or through other non-store channels like mail-order catalogs, telephone sales and other direct-to-consumer channels. Shopping from home is easier, free shipping is becoming the norm and there is no need to even leave the house.

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In fact, the National Retail Foundation (NRF) recently forecast that online and non-store sales will triple the year-over-year growth rate of the entire retail industry in 2017. The overall retail industry is projected to grow 3.7 to 4.2 percent, while online and non-store sales are projected to grow at a rate of 8 to 12 percent. The main reason? Consumers are consistently choosing more convenient shopping methods, such as online stores, to make their everyday purchases.

eCommerce integration allows stores to reach wider audiences, which can increase sales.

As more consumers embrace online shopping as a part of their daily lives, stores with little to no online presence will find themselves in jeopardy. Customers are embracing the growth of eCommerce and, in turn, retailers need to step up their eCommerce efforts.

eCommerce integration allows stores to reach wider audiences, which can increase sales. And retailers are in the middle of one of the most unique periods in industry history, when the opportunity exists to partner with a company like Newgistics that can help with all their end-to-end eCommerce needs.

Simply put, it’s in the hands of retailers to supply multiple shopping channels for their customers. This shift in shopper tendencies is going to pose obstacles for some retailers, while creating opportunities for others. And ultimately, it’s up to individual stores to decide which way they want to approach this seemingly permanent change in consumer behavior.

To learn more about Newgistics’ eCommerce capabilities, please visit www.newgistics.com