Digital Commerce Consultancy Continues to Assemble Partner Ecosystem of Leading Technologies for Retailers with Addition of Real-Time CDN

AUSTIN, Texas – March 23, 2016 – Tacit Knowledge, a Newgistics company, today announced a strategic partnership with Fastly, adding a real-time Content Delivery Network (CDN) to its partner ecosystem of leading technologies. These advanced eCommerce capabilities combine to power exceptional customer experiences from device to doorstep. As customer expectations for speed continue to increase – and page load times influence multiple factors ranging from search engine rankings to bounce rates and conversions – partnering with Fastly and tapping into its strength in delivering retail and ecommerce content enables Tacit Knowledge to implement sites with the highest levels of speed and reliability.

The partnership with Fastly builds on existing relationships with technology providers including Google, to offer retailers the advanced infrastructure of Google Cloud Platform, and SAP Hybris, for its leading omni-channel commerce platform on which to build, run and manage eCommerce sites.

“All of the companies we’re bringing together share an appreciation for pairing leading-edge innovation with elegant design, and Fastly fits that mold perfectly,” said Todd Everett, CEO of Newgistics.

“Fastly understands that the need for speed in omni-channel commerce is about more than quickly loading content and images. Merchants and their customers expect changes in product offerings, inventory and pricing to be updated in real time, and Fastly’s technology is an important component to meeting those expectations and delivering exceptional digital commerce experiences.”

Fastly is the only CDN that gives businesses complete control over how they serve content, unprecedented access to real-time performance analytics and the ability to cache frequently changing content at the edge of the network. It gives retailers the ability to target content to specific users based on location, language or browsing preferences, tailor content delivery depending on which device a consumer is using and prioritize shoppers based on actions they’ve taken within a site or app. Fastly’s Cloud Accelerator interconnects with Google Cloud Platform in strategic locations globally, delivering dramatic improvements in response times for customers using Google services and storage.

“The migration of SAP Hybris to the cloud represents a huge evolution for thousands of major merchants worldwide. As Tacit’s performance and delivery partner, we’re thrilled to align with a product and team that shares our same commitment to speed and control,” said Lee Chen, Head of Partnerships at Fastly. “As merchants abandon legacy CDNs, they are making it very clear that they need flexible, scalable technology that can adapt instantly.”

To learn more, visit www.tacitknowledge.com.

About Fastly

Founded in 2011, Fastly is the only content delivery network that gives businesses complete control over how they serve content, unprecedented access to real-time performance analytics, and the ability to cache frequently changing content at the edge. Our secure, global network allows enterprises to increase revenue and improve customer experiences across their websites and mobile applications while maintaining fast, consistent, and reliable performance. Fastly is funded by Amplify Partners, August Capital, Battery Ventures, Iconiq Capital, IDG Ventures, and O’Reilly AlphaTech Ventures. With offices in San Francisco, New York, Denver, London, and Tokyo, Fastly powers popular online destinations including Twitter, the Guardian, GOV.UK, Imgur, Fast Company, GitHub, Wayfair, Pinterest, and Shazam. Learn more at Fastly.com and follow us at @fastly.

About Tacit Knowledge

Tacit Knowledge, a Newgistics Company, is the digital commerce consultancy that delivers Silicon Valley innovation to retailers around the world. Founded in 2002 by a group of software engineers, Tacit implements packaged applications, provides application support, web development, integration and content management, and also builds custom software for globally recognized multichannel organizations, including some of Internet Retailer’s Top 25. The company is headquartered in San Francisco and employs 130 people across offices in London, New York, Sydney, Mexico and Moldova. For more information please visit www.tacitknowledge.com.

About Newgistics, Inc.

Newgistics, a leading provider of parcel delivery and returns management for top retailers and brands, combines logistics and leading omni-channel commerce technology into a complete E-Commerce solution. Since 1999, Newgistics has provided leading brands with commerce technology and logistics solutions that use digital experiences to build deep and meaningful connections with consumers to accelerate growth. The company helps retail brands grow with seamless, omni-channel commerce solutions. From digital commerce development, integration and support to physical operations all the way to your customer’s doorstep, Newgistics helps retailers and brands outpace the competition like no other service provider. For more information, please visit www.newgistics.com.