Now that we’ve recovered from the holiday rush, it’s time to take a look back at the 2014 holiday shopping season. What can we learn from 2014 that can be applied to our 2015 strategies?

The “Flattening” of the Holiday E-Commerce Shopping Season One notable trend in 2014 was the “flattening” of the holiday e-commerce shopping season. Rather than seeing spikes in sales on a few particular days, spending was spread out more evenly throughout the season. November’s Billion Dollar Days During the week of Thanksgiving, Thursday, Friday and Saturday all saw more than $1 billion in online sales (Sunday fell just short). This was the first time that Thanksgiving and the following Saturday surpassed the $1 billion mark. Even more impressive, Cyber Monday topped $2 billion in online sales in the U.S. – the first single day to reach that milestone. Mobile’s Making Moves More than half of all web traffic on Thanksgiving, and just about half on Black Friday, came from mobile devices. And it appears that smartphones are for browsing, while tablets are for buying. On Black Friday, phones drove 35 percent of all traffic, but only 12 percent of sales; tablets, on the other hand, drove 15 percent of traffic and 16 percent of sales. Green Monday Continues to Grow Green Monday is defined by comScore as the Monday with at least 10 days prior to Christmas. This year’s Green Monday fell on December 8, a day that racked up $1.6 billion in sales – a steep climb from $854 million spent in 2009. What’s even more impressive is that all five work days during the Green Monday Week reached more than $1 billion in sales this year. The Shopping Continues on Christmas Day Online sales were up 8.3 percent on Christmas day as compared to 2013. And the majority of that shopping was done on mobile devices. Mobile traffic accounted for 57.1 percent of all online traffic on Christmas Day – an increase of 18.6 percent. While 42.6 percent of online traffic came from desktop PCs. So what are the key takeaways that will help us prepare for the 2015 holiday shopping season? E-commerce only continues to grow – and much of online shopping is now being done on mobile devices. With these numbers expected to reach new heights in the future, make sure your sites are mobile optimized and that you’re catering to the mobile user. And while you should still focus on those high-traffic shopping days, there are definitely more of them to mark on your calendar. Black Friday isn’t going anywhere – but it may even be expanding to include Black Wednesday, Black Thursday and a number of other days throughout the holiday shopping season. ______ Sources: IBM Digital Analytics Benchmark Reports: Black Friday Results 2014; IBM Digital Analytics Benchmark Reports: Cyber Monday Results 2014; NRF’s Thanksgiving Weekend Spending Survey; comScore: Thanksgiving and Black Friday See Online Buying Bonanza as Both Days Surpass $1 Billion in Desktop Spending; comScore: Cyber Monday Exceeds $2 Billion in Desktop Sales for First Time Ever to Rank as Heaviest U.S. Online Spending Day in History; comScore: Second Consecutive Week Featuring Five Billion Dollar Weekdays of Online Desktop Spending Reaffirms Strong Holiday Season; comScore: Green Monday Surges 15 Percent to $1.6 Billion in Desktop Sales to Rank as 3rd Heaviest Day of the Holiday Season-to-Date; Manhattan/IDG survey