Christmas is still a few days away, but traditional and online retailers have already gotten what they wanted this holiday season — and then some.

The early numbers are in, and we’re seeing solid year-over-year growth for both traditional and online retailers during the 2017 holiday shopping season. In fact, this could be the year that digital sales finally reach a certain record-breaking milestone.

Here are the peak season highlights—so far:

Shopping Soars Over Thanksgiving Weekend

Over Thanksgiving weekend, Black Friday was the day that saw the most shoppers with 77 million, according to an NRF survey. Small Business Saturday was the second-most popular shopping day with 55 million consumers.

“This has been an impressive start to the holiday season, perhaps the best in the last few years… The combination of job and wage gains, modest inflation and a healthy balance sheet along with elevated consumer confidence has led to solid holiday spending by American households.”

— NRF Chief Economist Jack Kleinhenz

For online retail, the NRF found that Cyber Monday was the most popular shopping day over the Thanksgiving holiday with over 81 million consumers. Black Friday took second with over 66 million shoppers.

A couple more factoids from the NRF’s Thanksgiving weekend survey, specific to smartphone owners:

• 63% made holiday shopping decisions using their mobile devices

• 29% placed orders on their phones

Retail Stores Are Faring Better Than Expected

Major promotions early in the holiday shopping season paid big dividends for retailers, who saw significant year-over-year increases during the first three weeks of November. That’s according to the U.S. Retail Holiday Shopping Mid-Season Update from Mastercard SpendingPulse, which analyzed retail spending from November 1 through December 9. While all categories—including apparel—saw growth, the report noted electronics, home improvement and jewelry were particularly popular with shoppers during that period.

eCommerce sales were up 16.3% since November, according to the report, as Cyber Week sales grew 5% year-over-year—an even larger increase than last year.

“From good weather across the country to low unemployment and strong consumer confidence, the climate was right, literally and figuratively, for consumers to tackle their holiday shopping lists online and in stores.”

— Matthew Shay, NRF President & CEO

Digital Commerce Could Top $1 Billion

With Christmas just around the corner, it remains to be seen whether online retail will pass the $100 billion mark for the first holiday season ever as Adobe has predicted. Specifically, Adobe forecasted early on that cyber sales would reach $107.4 billion—a year-over-year increase of 13.8%.

Happy holidays, indeed!

More Cyber Shopping Means Bigger Shipping Challenges

With the season’s numbers clearly exceeding expectations — and the continued shift to online shopping — your shipping program is now more important than ever. Visit to learn how our end-to-end solutions can improve the customer experience and your bottom line, not only during the holiday season but throughout the year.


Adobe: National Retail Federation (NRF): / Mastercard SpendingPulse: