1) transform the customer experience with a systematic, measurable approach;
2) accelerate your digital business future for greater agility and customer value;
3) embrace the mobile mind shift to serve customers in their moments of need; and
4) turn big data into business insights to continuously improve your efforts.Forrester recognizes this is a tall order, which is why it will take the combined efforts of an organization’s most senior leaders. The firm advises these leaders to center on technologies that support the customer lifecycle, place a premium on software skills, and embrace modern approaches to application and solution delivery. According to the report, “Modern delivery approaches will be the de facto expectation when delivering customer-obsessed solutions.” Is your organization prepared for the “Age of the Customer”? To obtain a copy of Forrester’s recommended blueprint, download it from the Newgistics website.