- Combined spending on Thanksgiving Day and Black Friday reached $12.3 billion, a 2.3% increase over last year.
- The National Retail Federation expects sales to hit an astounding $602 billion for the holiday shopping season.
- $2.29 billion in sales were transacted on Cyber Monday, a 16% jump from last year’s online sales.
- Mobile accounted for 29.4% of Cyber Monday online traffic – an incredible 61% increase from 2012.
The Black Friday Boom and Cyber Monday Madness: The 2013 Holiday Shopping Season Sees Recording-Breaking E-Commerce Sales
For months on end, retailers prepare for this doozy of a weekend that handles more sales and site visits than any other weekend during the year. While we know that Black Friday is a major component of the U.S. sales that occur during the Thanksgiving Weekend shopping spree, site visits and purchases also increased on the days before and after Black Friday. This year, more than 141 million shoppers took advantage of the deep discounts and promotions during the big Thanksgiving weekend – that’s 2 million more shoppers than last year at this time! According to the Pulse by Custora, U.S. e-commerce revenue grew by 18% compared to 2012 for the holiday shopping period, and e-commerce site visits increased by 23%. An impressive 40% of the $59 billion in sales that racked up on Black Friday weekend came from online shoppers – a 17% increase from 2012! E-commerce sales soared as retailers nationwide opened their doors earlier than any previous year with deals and promos starting on Thanksgiving Day. For the first time ever, Thanksgiving Day online sales topped a whopping $1 billion in the U.S.! Of the 141 million shoppers that took to the aisles, virtual or physical, almost a quarter of those shoppers ventured out on Thanksgiving Day. Now that the chaos has subsided, retailers are seeing a slight drop in Black Friday sales in exchange for a boost in Thanksgiving Day purchases. This year, shoppers spent almost $10 billion on Black Friday, and while it’s a notable figure, it’s still a 13.2% drop compared to sales in 2012. Here are more staggering stats from retail’s biggest shopping weekend of the year: