For many years, it seemed as though the carrier has had the upper hand, dictating terms and defining the services merchants can offer to their customers. This is counterintuitive because the carrier does not own the customer, the merchant does. The packages leaving your distribution center are not just boxes – they are customers. Each one must be handled with great care, and your company must have the ability to provide your customers with the best shopping experience at the lowest possible cost, without sacrificing quality. So what should a shipper look for as they consider new shipping options? Today’s reality requires the shipper to look beyond just the sticker price to find a solution that not only protects the bottom line, but also produces a positive ripple effect across all areas of the business. To read the full article and learn more about the new role of the carrier, please visit PARCEL Magazine online. Newgistics will exhibit at PARCEL Magazine’s Forum10 October 5-6 in Chicago. Be sure to stop by our booth, #413, at the Hyatt Regency O’Hare.