Online spending took a turn for the better in April, setting the stage for a robust holiday shopping season for retailers. According to Gian Fulgoni, chairman emeritus at comScore, strong ecommerce growth in the spring likely bodes well for retailers during the holidays.
According to comScore data, desktop ecommerce increased by 19 percent in April and mobile app usage surpassed mobile web for the first time. April was a strong month across the board for retailers, as consumers seemed to be buying products again, and not just services.
Discretionary spending, which excludes spending on gas, food and beverages, and automobiles, was up by 5.3 percent in April – the highest level we’ve seen in years. In May, discretionary sales growth grew 4.4 percent. To put those numbers in perspective, comScore found that discretionary spending during November and December 2015 – the peak of the holiday season – grew 4 percent.
The signaling of a busy holiday shopping season is, of course, a good thing for retailers. But it’s also a reminder that now’s the time to start planning to meet the demands of the season.
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