We recently came across this infographic from Sociomantic Labs, which beautifully illustrates holiday shopping events across the world. With so much emphasis placed on the upcoming festive holiday season, we thought the infographic was a great reminder that digital commerce solutions are important to retailers around the world, around the year.
Some highlights from the infographic – from January to December – include:
- Winter Sales: For the U.S. and Europe, post-holiday sales are the first major retail events of the New Year. According to the infographic, French retailers generate as much as 14% of their yearly revenues from these sales alone.
- Chinese New Year: Considered a top five international holiday for ecommerce, Chinese customers spend more than $100 billion.
- Valentine’s Day: 25% of the nearly $20 billion spent on candy, flowers and gifts is generated online.
- International Women’s Day: Women spend up to $15 trillion each year, so it’s no surprise that retailers celebrate IWD with campaigns focused on gender equality, such as Gap’s “One Stitch Closer.”
- Easter: Sociomantics Labs points out that most brick-and-mortar stores are closed on and around Easter, leaving the door open for online retailers. In the U.S. alone, Easter shoppers spent $16.4 billion. While digital shoppers are the minority, it is estimated that they spend 64% more due to larger basket sizes.
- Mother’s Day: Celebrating 2 billion moms worldwide, this is one of the most important shopping holidays in many regions. In the U.S., Mother’s Day sales brought in more than $21 billion in 2015.
- Back-to-School: It’s too early to determine what was spent during this year’s BTS season, but last year consumers spent $57.2 million in the U.S. – an increase of 16% from the previous year. Even more, 36% of BTS sales are made online.
- Diwali: Also known as the Festival of Lights, Diwali is one of India’s biggest holidays. Last year, ecommerce sales during Diwali jumped 350% from sales other times of the year. With online retailers reporting a 40-50% lift in sales, Diwali is becoming the country’s biggest shopping period.
- China’s Singles’ Day: It’s amazing that this holiday, created by Alibaba Group in 2009, has quickly become one of the world’s largest spending events. In 2014, Alibaba’s ecommerce site generated $9.3 billion in sales in one day!
- Thanksgiving, Black Friday, Cyber Monday & GOSF: Late-November is one of the biggest periods of online shopping, especially when it comes to mobile, which accounted for 28% of total sales in the U.S. in 2014. Black Friday and Cyber Monday have become huge shopping holidays in Latin America. In Brazil, Cyber Monday 2014 brought in $53 million in sales. And, taking a page from Alibaba’s book, in 2012, Google created the Great Online Shopping Festival (GOSF) in India. Following its success, the company has since launched GOSF Singapore.
- Hanukkah, Christmas, Kwanzaa & Boxing Day: These festive holidays racked up $53.3 billion last year in the U.S. In the UK, 114 million consumers visited online retailers on Christmas Day and spent a cumulative total of 17 million hours shopping online on Boxing Day.
These numbers clearly demonstrate that ecommerce sales spikes happen all year round for retailers across the globe. Making sure you have a solid digital commerce strategy in place – from site optimization to returns management – is imperative and not just in in the fourth quarter. Check out our recent post eCommerce Holiday Preparations to ensure your site is ready for holidays throughout the year!