Austin, TEXAS—Dec. 16, 2013 – hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that Beaverbrooks, the award-winning UK high-street jeweller, has launched its new e-commerce website,, based on the hybris Commerce Suite. The website, developed by hybris partner, Tacit Knowledge, will ensure that Beaverbrooks can satisfy all the different ways in which customers are interacting with the site. It also features a delivery system linked to stock data to guarantee a fast and reliable fulfillment of orders. The main objectives were to create a stable, high performing site that could provide a true omni- channel experience and reflect the quality, luxury and craftsmanship inherent in the Beaverbrooks brand. The scalability of the hybris platform was also important to enable Beaverbrooks to expand its online presence and sales in the future. The responsive design of the website’s interface provides easy navigation regardless of the device that a customer is using, and allows to nurture the growing number of customers using smartphones and tablets. The underlying system calculates the fastest and most reliable delivery time depending on the availability of stock, so the business can fulfill orders quickly. These key features are powered by the hybris Commerce platform and have been specified, designed and implemented by Tacit. “For retailers with a heritage like Beaverbrooks, it is essential that their online presence meets the expectations of modern consumers, whilst at the same time reflects the brand’s strong values such as quality, luxury and customer service,” explained Henk Jan van der Weide, Vice President, Northern Europe at hybris. “As such, we are delighted that our hybris B2C Commerce solution is being used to power and support the new site.” In addition to enhancing the customer experience, is now able to accept new payment options such as gift cards, provide access to more frequent stock management updates and offer a guest checkout, which means that customers no longer need to register to order goods, and the site also incorporates a stock checking facility for customers to view availability in-store. In addition, Beaverbrooks can easily create content for the site and manage its own merchandising in order to “up-sell” specific brands in its range. Jo Dillon, Head of E-Commerce at Beaverbrooks the Jewellers said: “We are very happy with our new website and what it means for our customers. As a jeweller, we’re privileged to be part of key life purchases which require careful consideration before committing to buy. We wanted a platform that would support this and offer a more integrated shopping experience across our business. Working closely with Tacit, and using the hybris Commerce platform, we’ve created a website that makes shopping for these extra special purchases both easy and enjoyable. We’re looking forward to developing this further in 2014 and beyond” “The site is a fantastic example of omni-channel commerce,” commented Chris Andrasick, CEO at Tacit, “It puts the customer at the centre of the sales process and enables them to move seamlessly between different channels whether they are digital or physical. The power to deliver this level of interaction comes from our depth of experience and working with partners such as hybris who provide reliable cutting-edge software to enhance the customer buying experience.” About Beaverbrooks Beaverbrooks are the UK’s trusted jewellery and diamond specialist since 1919. Still family owned and run today, Beaverbrooks has been privileged to be a part of our customers most celebratory moments in time for nearly a century. Today Beaverbrooks are proud to be a well-known name on the high street running 66 stores through the UK, and in the jewellery and business world for our integrity, passion and caring approach. Beaverbrooks is proud to be regarded as one of the UK’s best companies to work for by The Sunday Times Top 100 and in the Financial Times “UK’s Best Workplaces” awards several years running. Beaverbrooks provides exceptional quality stunning jewellery and watches; along with many sought after brands. At Beaverbrooks impeccable quality and unparalleled service is at the heart of everything we do. About hybris software hybris software, an SAP company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys”R”Us UK, Metro, Bridgestone, Levi’s, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, About Tacit Knowledge Tacit Knowledge, a Newgistics Company, is the digital commerce consultancy that delivers Silicon Valley innovation to retail organisations around the world. Founded in 2002 by a group of software engineers, Tacit implements packaged applications and builds custom software for globally recognised multichannel organisations, including some of Internet Retailer’s Top 25. The company is headquartered in San Francisco and employs 100 people across offices in London, New York, Mexico and Moldova. For more information please visit Media Contacts: Newgistics Jane Bergos, 512-225-6102