LONDON – August 28, 2013 – Mulberry, the global luxury fashion group renowned for its expertly crafted iconic handbags, has announced the relaunch of its e-commerce site, built and delivered by Tacit Knowledge a Newgistics company, a digital commerce consultancy that brings Silicon Valley innovation to retail organizations around the world.  Crafted using the hybris ecommerce framework, the stylish new site is available at “The underlying principal of everything we do at Mulberry revolves around quality and delivering the best possible customer experience, which is why Tacit’s belief and approach to software as a craft had strong resonance for us,” said Charlotte O’Sullivan, Mulberry’s Head of Online. “We were extremely impressed with the skill, pragmatism and professionalism of Tacit’s teams from the outset, and are delighted with the results of our partnership.” As a hybris gold level partner, Tacit Knowledge seamlessly integrated the compelling and responsive customer experience design, devised by Poke, into an expertly implemented e-commerce system, harnessing the flexible, stable and scalable hybris framework. “Tacit Knowledge applied solid engineering principles to every aspect of the project they were involved with, and collaborated effectively with our third parties to deliver the platform within our timeline, in an impressive example of agile methodology at its best,” said Richard Cunningham, Group Head of IT at Mulberry.  “We have been consistently impressed with the technical competence and the quality of Tacit’s development and consultancy teams.” The flourishing partnership between Tacit Knowledge and Mulberry was built on a shared obsession with craftsmanship, detail and quality. “It’s a real privilege to collaborate with an iconic brand like Mulberry,” added Chris Andrisick, CEO of Tacit Knowledge.  “When we do our job, the technical underpinnings fade into the background.  What remains in this case is an online experience elegantly showcasing a catalogue of refined products.” About Mulberry Mulberry is a British luxury brand renowned world-wide for its craftsmanship and quality. The brand’s backbone is an extensive line of luxury leather bags for men and women that combine stylish, stand-out design with the finest leathers and detailing. In addition to leather goods, Mulberry’s product range includes womenswear, soft accessories and footwear. Follow us on Twitter and Instagram @Mulberry_Editor     About Tacit Knowledge, a Newgistics Company Tacit Knowledge is the digital commerce consultancy that delivers Silicon Valley innovation to retail organizations around the world.  Founded in 2002 by a group of software engineers, Tacit implements packaged applications and builds custom software for globally recognized multichannel organizations, including some of Internet Retailer’s Top 25. The company is headquartered in San Francisco and employs more than 80 people across five international offices.  For more information please visit or follow us on Twitter @tacitknowledge. Press Contacts: Tacit Knowledge Mike Reilly, fama PR Email: Phone +1 617-986-5008 Mulberry Sabina Szymura, Press Officer Email: Phone +44 (0)207 491 4323