Newgistics’ Kevin Brown to be Featured Speaker at Kewill Accelerate 2012
Newgistics’ Director of Product Marketing, Kevin Brown, will be a guest speaker at Kewill’s annual customer symposium, Accelerate, April 10-12, 2012 in Nashville. Kevin will speak on the Impact of Shipping & Technology on the Customer Buying Experience. Abstract: Direct sales channels continue to converge, creating an integrated shopping environment that offers consumers seemingly unlimited choices. At the same time, consumer attitudes are changing, as shoppers increasingly seek to maximize their budgets. In this dynamic atmosphere, one fact remains unchanged: orders must be delivered and parcel returns managed. But is it as simple as moving boxes from one point to another? Kevin Brown of Newgistics will answer that question as he presents the results of his company’s annual consumer shipping survey conducted by Harris Interactive. In this session, Kevin will share findings on how shipping and technology impact the customer buying experience, as well as recommendations for improving that experience. Kevin Brown develops, implements and manages the product marketing strategies for Newgistics. He is accountable for the overall go-to-market strategy, market evaluation, competitive assessment and development of the product message and platform. Kevin has deep experience in the technology and supply chain industries with a strong background in developing and positioning value-based supply chain execution strategies, particularly within the areas of direct-to-consumer retail and fulfillment. Visit Kewill Accelerate 2012 website for more details on the conference, including how you can take advantage of the early bird registration rate (until December 15) and special room rates at the host hotel, and ideas on what to do during your stay in Nashville.