AUSTIN, Texas – April 28, 2008 – Newgistics, Inc., the only provider of a postal-based, intelligent logistics solution for forward and returns shipping, today announced that has selected Newgistics to reduce costs and increase visibility into the shipping process., the leading provider of personalized gifts, including clothing, picture frames, coffee mugs and other items is leveraging Newgistics’ partnership with the U.S. Postal Service (USPS) to consolidate and forward its shipments directly to the USPS for local delivery, saving time and money. is committed to providing consumers with a personalized, high quality shopping experience, from the moment they order to when it appears at their doorstep,” said Chuck Albanese, general manager of With Newgistics’ unique shipping capabilities, we have maximized our visibility into the shipping process to deliver a fast, reliable service that mirrors our commitment to our customers. With Newgistics, has reduced its shipping costs by 14 percent. Once orders are filled by the retailer and picked up by the USPS, Newgistics intercepts the packages and sorts them by size and weight at a Newgistics facility. This process minimizes local delivery fees, further reducing costs. Once the items are sorted, they are integrated back into the postal system and taken to a bulk mail center or sent to the local post office closest to the customer’s address. “We are pleased to extend our unique shipping capabilities to to ensure they are providing exceptional service and a truly customized experience to their customers,” said Ken Johnson, vice president of sales at Newgistics. “With the only full cycle, postal-based logistics offering on the market, Newgistics is helping retailers big and small cut costs and deliver a high-quality shopping experience from start-to-finish.” Newgistics’ Intelligent Logistics Management (ILM) solution, is the industry’s first, highly-customized forward and reverse logistics offering that delivers unparalleled visibility, individualized reporting for streamlined inventory management, and a unique Web-based technology for easily tracking the return and delivery process. Newgistics also offers transportation management capabilities for Less-than-Truckload (LTL) and Truckload shipping. ABOUT NEWGISTICS, INC. Newgistics ( provides direct marketers and retailers with the only postal-based, intelligent logistics solution for forward and returns shipping focused on residential pickup and delivery. Newgistics’ flagship solution, SmartLabel┬«, features a dynamic barcode integrated with customer data at the point-of-sale that allows the shipper to populate their CRM systems with their customers’ information once the barcode is scanned in the Newgistics process. Newgistics lowers handling and overhead costs, maximizes operational control and drives greater customer satisfaction. Newgistics provides a competitive alternative to the traditional, expensive parcel carriers and drives customer loyalty and increases profitability for leading retailers like Neiman Marcus, and Abercrombie & Fitch. ABOUT specializes in personalized gifts for Mothers, Grandmothers, Fathers, Grandfathers and everyone in the family. We provide personalized gifts and great ideas for Valentines Day Gifts, St Patrick’s Day Gifts, Easter Gifts, Graduation Gifts, Mothers Day Gifts, Fathers Day Gifts, Grandparents Day Gifts, Sweetest Day Gifts, Hanukkah Gifts and Christmas Gifts. All of the items at include free personalization. also offers keepsakes from Precious Moments and Enesco, and plush items from Ty.