Austin, TEXAS—Feb 2014 Identifying the right technologies and procedures now can help retailers avoid potential pitfalls during the hectic holiday rush. With both the holiday shopping season and the subsequent wave of returns in the rearview mirror, it’s time to start planning for the 2014 holiday season. Identifying the right technologies and procedures now can help retailers avoid potential pitfalls during the hectic holiday seasonPreparing a holiday 2014 strategy can require looking at nearly every area of the retailer’s business. By starting now, retailers have plenty of time to implement and test technologies and tactics so that when November and December roll around, they’re ready. “It takes a lot of planning and testing to properly prepare for the holidays, because any changes retailers make to their web sites have cascading effects that impact their performance downstream,” says Elizabeth Scott, director of technical services for Tenzing Managed IT Services, a provider of hosting solutions for e-retailers. “Identifying the areas where upgrades are needed now means retailers can use the selling seasons leading up to the holidays to audition and fine-tune those improvements.” Download the Full Article Now