Historically, the returns process was an aspect of online retail that appeared low on the priority list for retailers. At the inception of e-commerce, brands were highly focused on making the front-end shopping experience as seamless as possible for customers – as they had to demonstrate that shopping online could be just as easy as plucking items off the shelves at a retail store. As a result, retailers spent a significant amount of time creating a shopping experience that was quick, easy and made customers comfortable.

But retailers today have come to realize just how important the returns process is to the complete customer journey. Retailers are focused on making sure that returning items bought online is as easy as bringing them back to a retail store. Just as online retailers focused on creating a unique brand experience during the shopping process, brands are now applying that same careful attention to detail to make the most of the returns process and, as a result, bring the brand experience full circle.

“…we are excited to announce the official launch of the Newgistics SmartLabel+: our new solution that enhances the eCommerce returns experience for both customers and retailers.”

As an innovator in the eCommerce industry, we are excited to announce the official launch of the Newgistics SmartLabel+: our new solution that enhances the eCommerce returns experience for both customers and retailers. The new product uses our network of SmartCenter® regional facilities to provide eCommerce returns. Essentially, the solution moves returns processing closer to retailers’ customers, and Newgistics handles product inspections for brands to drive down their operational costs and reduce complexities.

Among the many benefits, retailers never have to deal with products that are being donated, destroyed or recycled; products that are being resold can get back into stock more quickly; and customers get speedier exchanges and refund credits so they can begin planning their next purchase immediately. Making the shopping experience as easy as possible, for both customers and retailers, is one of our core goals at Newgistics – and we’re excited that the SmartLabel+ will do just that.

If you’re at IRCE this week and want to learn more about how Newgistics can improve the returns process for retailers, be sure to check out our presentation on eCommerce returns with our retail customer, Deckers Outdoor Corporation, on Friday, June 9 at noon. Titled “Don’t Fear Returns – They Can Drive Profits and Loyalty,” the session will dive into how brands can use the returns process to drive additional sales, retain customers and, consequently, create brand loyalists. We’ll also be available throughout the show at booth #413; feel free to stop by to talk any part of the eCommerce process – from device to doorstep!

To learn more about how Newgistics can bring the brand experience full circle for customers, please visit www.newgistics.com.