With school out for the summer, retailers and consumers alike are gearing up for the Back-to-School shopping season – which has already started for some shoppers.
Take a look at some Back-to-School shopping trends we see for 2016.
Back-to-School Shopping Began With Students Still in Class.
5% of buyers already started shopping by April, Another 7% planned to start before June. The real surge in back-to-school shopping starts in July. More than 50% of buyers begin back-to-school shopping between late July and early August. (Bizrate Insights)
2016 Will Be Even More Successful than 2015. The average back-to-school and back-to-college shopper plans to spend 37% more in 2016 compared to 2015. (the average shopper spent $343 in 2015). (Yahoo)
This year, back-to-school retail sales will reach $828.81 billion. (eMarketer)
BTS eCommerce Continues to Grow The eCommerce portion of back-to-school sales will continue its strong growth, jumping another 15.3% this year to $65.42 billion. That represents 7.9% of total retail sales for the period, the highest portion since since eMarketer began tracking the category. (eMarketer)
Mobile & Omnichannel Will Play a Big Role This Year
- 69% of those surveyed plan to use mobile to research products.
- 48% plan to make purchases on mobile.
- 41% of buyers will use mobile to price compare in-store.
- 37% will utilize their mobile devices to find coupons.