Learn how the global hair accessories brand ghd was able to get the most out of SAP Hybris to drive their business and evolve their marketing efforts through a complete digital transformation.
Spencer Hudson, Global Technical Solutions Manager, ghd Hair
Stuart Jeffrey, Sr. Director, Global Consulting & Client Engagement, Tacit Knowledge
Originally Recorded Live: Tuesday, November 14th @ 9 AM PT, 11 CT, 12 ET
  • Reducing costs and freeing up the team from time-consuming operational tasks to better serve their customers and increase sales.
  • Using devops, continuous delivery and automation to enable innovation and extensibility (e.g. a production release every 2 weeks for the past 5 years).
  • Investing in high code quality and development partner collaboration to enhance eCommerce capability.
  • Enterprise Reliability and scaling using cloud and caching for peak periods (e.g. Black Friday)
  • Embracing and enabling a community around a theme wider than the brand itself.

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